Emily Grundon
Creative strategist and designer working across editorial systems, experience design, and content architecture. My practice examines how narrative, structure, and interaction intersect—shaping communicative, system-led outcomes that clarify complexity and support long-term coherence.
Profile
I’m a creative working at the intersection of visual research, strategic design, and critical writing—structuring complexity into clear, perceptive frameworks. I shape how information is encountered and understood across editorial, digital, and experiential formats, with a focus on coherence, tone, and conceptual depth.
With a background in digital design, writing, and project coordination, I work end-to-end: from inquiry through to implementation. Whether refining interface logic or shaping editorial systems, I focus on maintaining clarity and intent across every stage of a project.
Core skillset
Selected Projects
Particle
MA Thesis Project
A conceptual platform exploring how algorithmic systems influence political perception and digital behaviour. Centred on the structure of news consumption and polarisation in the US, the project combined interface design, editorial logic, and systems thinking—questioning how digital environments shape public understanding.
TeamBuilder
Healthcare startup content strategy (via Engine)
Led the content strategy and tone of voice development for a US-based healthcare platform. The project involved translating niche clinical language into clear, accessible content—balancing accuracy with human-centred readability across the platform’s digital touchpoints.
Paul Archer Design
Content and editorial architecture (via Engine)
Developed the content architecture and editorial voice for a leading architecture studio. Mapped project case studies into structured narrative flows and redefined information hierarchy to support user navigation and studio positioning. The resulting site was shortlisted for Dezeen’s Website of the Year.
Blond
Project coordination (via Engine)
Oversaw the coordination and creative development of a new digital presence for industrial design studio Blond. Guided the project through design reviews, stakeholder communication, and strategic alignment—ensuring that visual output reflected the studio’s values, tone, and level of craft.
Experience
Independent Creative
Jul 2024 – Present
Working with creative studios and individuals to articulate complex ideas through language, structure, and interaction.
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Shaping editorial and content systems for cultural platforms and design studios
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Guide UX structure and content architecture from concept through execution
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Define tone of voice and shape messaging across digital products and brand ecosystems
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Collaborate on design strategy and conceptual research
Producer
Engine
Jan 2021 – Jul 2024
Led content strategy and digital development across bespoke web builds for clients in healthcare, design, architecture, and many more. Projects required careful translation of technical or abstract subject matter into clear and structured communication systems.
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Researched sector-specific language and frameworks to inform information hierarchy, user journeys, and tone
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Shaped editorial systems, tone of voice, and structural clarity for site architecture and user flows
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Partnered with the studio’s founder to evolve brand positioning and deliver Engine’s own rearticulated identity and platform
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Developed content architectures and UX structures that supported clarity across complex, multi-stakeholder sites
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Worked closely with designers and developers to maintain cohesion between verbal systems and interface design
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Oversaw project workflows from initial research through to delivery—ensuring continuity and detail throughout
Editorial Assistant
IGNANT
2019 – 2020
Worked within the editorial team of a visual culture platform, supporting content development across photography, art, and architecture.
Focused on research, narrative structuring, and image curation to ensure editorial quality and tone alignment.
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Conducted ongoing visual and contextual research to identify work for potential publishing
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Evaluated narrative and aesthetic fit, contributing to the platform’s editorial strategy and output rhythm
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Edited and fact-checked written features to ensure clarity, precision, and tone consistency
Production Assistant
Silent Studios
2014 – 2015
Supported the development of CLOSE, a live, cross-disciplinary performance combining visual design, sound, and spatial experience. Worked closely with the creative team during early ideation and on-site production phases.
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Assisted in visual concept development, location research, and technical planning
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Supported on-site production at Fabric, helping to realise a cohesive and responsive spatial narrative
Studio Assistant
Here Design
2012 – 2016
Supported studio operations and assisted with creative production across a multidisciplinary design studio. Provided hands-on support during project development, gaining early exposure to the rhythm and structure of design-led practice.
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Gained foundational experience in design-led workflows and studio coordination
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Assisted across multiple disciplines, supporting both design teams and creative leads
Education
MA Visual & Experience Design
University of Europe for Applied Sciences, Berlin
Graduated with Distinction (equivalent to UK First Class Honours)
BA Documetary Photography
The University of Wales, Newport
Graduated with First Class Honours