Aurel
2025
Concept brand, art direction & ecommerce design
Project Focus
– Concept development
– UX and interface design
– Brand identity
Overview
A concept skincare and wellness brand, developed end-to-end: naming, visual identity, art direction, and photography, brought together in a full ecommerce site across desktop and mobile.
Design Approach
A muted, botanical palette and a quiet, apothecary-like tone. Art direction and photography were developed to match, soft product lighting and natural, unposed lifestyle imagery, then carried consistently through the site build from homepage to checkout-adjacent screens.
