visual design
A forensic study of NASA’s self-perceived visual identity and how its elements of history, nostalgia, technology, and humanity represent both its guiding force and potential for downfall.

NASA was founded in 1958. Formed in response to the launch of Sputnik, the founding of administration signalled the start of the global ‘space race’. Since then, it has remained a significant aspect of American identity and culture.

NASA has a complex public image. It is beloved by many but also characterised by a several significant crises: a culture of conspiracy, the involvement of government and finance, and the potential for the weaponisation of space. For the purpose of this response, the crisis in question is that of conspiracy.

The project takes the form of a reimagined visual identity of NASA, constructed by the crisis of conspiracy. Utilising the preferred forensic tools of conspiracy theorists such as geometric shapes, arrows, and archival imagery, the identity has been designed to reflect the nature of conspiracy while under the guise of a formal visual identity.

The project is presented in the form of perhaps the organisation’s most notable publication: The Graphics Standards Manual. 

This project was created in response to the brief of 'Crisis' set by Francesco Tachinni of Demystification Committee.